How Norway Is Taking Over the Music Biz (Hint: $$$!)

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BY: Adriane

You and your band should move to Norway. Call up the boys right now. Get out of your practice space. Convince your mom it’s a solid financial move. We’ve got the facts below to sway her.

1% of the country’s budget already goes to the arts — which is huge compared to most countries. And, as in neighboring Sweden, bands can actually apply that toward guitar strings or rehearsal space. Meanwhile, music fests can score up to $90,000 in gov’t dough to claim space and invite bands. Plus, the cash is doled out by private-sector organizations — who are more likely to recognize a catchy hook than a government watchdog would be.

Ingrid Olava, $130,000 USD richer thanks to a Statoil scholarship she scored last month. Credit: Ingrid Olava, via MySpace

Now, Norway’s biggest international success story, a-ha, is making the country an even better place to live.

Local news reports that the ’80s electro-pop stars are launching a prize to help young Norwegian rockers find exposure abroad — in the form of about $680,000 USD (4 million NOK) per year from their own pockets, a quarter of which will be doled out to four deserving bands so they can tour, meet overseas labels, and gain exposure.

It’s a-ha’s gentle, majestic way of giving to the country that helped launch them in the ’80s, explained Magne Furuholmen at a press conference earlier this week.

The a-ha bandmate explained that he was inspired to action earlier this Spring, when he sat on the jury at the national :Larm music fest to select one lucky winner for a huge Statoil scholarship. The oil company doles out about $130,000 USD (800,000 NOK) to a single lucky artist every year (this year it was Ingrid Olava) and Furuholmen had a tough time choosing. There were too many deserving nominees.

As Norway’s No Music blog pointed out, “For those thinking ‘By God… Only in Norway.’ Yes, you’re right.”

For now, alongside a-ha’s quadruple winners and Statoil’s single prize, there’s also a large prize from Music Export Norway, which selects two winners — meaning that yearly in Norway, seven bands or musicians will score over 100,000 USD.

Yeah, we’re moving.